Franchise "Pyaterochka": reviews. Business oghere nuances

Franchising bụ a oge a na nnọọ adaba ụdị mmekọahụ n'etiti ndị ọchụ nta ego. Njikere-eme budata mmezu nke otu echiche.

Karịsịa ewu ewu ogologo ya akwụ aha "Pyaterochka". Nke a ụlọ ahịa yinye bụ a Russian ika Corporation X5 Retail Group.

Agwaogwa bụla tinyekwa bụ dabere na kwa purchaser ina, ebe obibi dị nso. Target otu - ndị na-nkezi enwetakwa, otú ahụ kwa ahia na-agba mbọ na-arapara ala ahịa. Adọta ahịa a na-eme site guzosie ike a ego na a akpan akpan ngwaahịa ma ọ bụ ìgwè nke ebuka maka ihe ọ bụla oge.

The akụkọ ihe mere eme nke mmepe nke ụlọ ahịa "Pyaterochka"

Oghere nke mbụ ụlọ ahịa "Pyaterochka" mere na 1999 na St. Petersburg. N'oge ahụ, ụlọ ọrụ "Amalek" nnọọ ngwa ngwa, ghọrọ usoro - ya nanị were ọnwa isii iji merie Moscow ahịa nke mbụ na nke 15 na-echekwa.

Na 2002, na-edu ndú nke "Amalek" kpebiri na-agbalị ọzọ akara nke azụmahịa mmepe - nke a bụ a aha "Pyaterochka". Na 2005, e nwere a njikọ ahụ netwọk "Kopeika" na-echekwa, "Ndị mmadụ penny" na "crossroads." Mgbe ahụ, otu ihe ahụ mere na renaming nke nketa X5 Retail Group.

Ugbu a, ndị Russian ahịa jupụtara ihe karịrị mmadụ 6,000 na-echekwa, na oghere nke ọtụtụ ndị nke so mee ka aha "Pyaterochka". Nyocha ndịahịa bụ oké mma, n'ihi na ụlọ ọrụ uloru nwere a nkwado zuru ezu budding ọchụnta ego na niile nkebi nke development.

Kpọtụrụ aha. ụkpụrụ nke ime ihe

Nọgidere mepụtara ebe ọ bụ na 2002 na aha "Pyaterochka" agbanweela isi atụmatụ na 2009, na ọ na-a nnweta osisi (backward) aha.

Dị otú ahụ imekọ ihe ọnụ dabeere na ndị na-esonụ ụkpụrụ: mbụ, franchisee na ụlọ ọrụ isi ụlọ ọrụ X5 Retail Group bịanyere aka gị n'ụlọnga nkwekọrịta, dị ka nke budding entrepreneur na-enweta ihe karịrị 90% nke ibu (ma e wezụga n'ihi a ọṅụṅụ nwere mmanya) na a zuru ezu store management.

Product ire enwezu mmejuputa ego anakọtara wee nyefee ya na ihe ndekọ nke franchisor. The size nke gị n'ụlọnga ego bụ 13 na 17% nke ngụkọta ahịa.

Nke ego natara franchisees kwesịrị ụgwọ ọrụ ka ọrụ, na-akwụ ụtụ isi, ụgwọ, mmekọ-akwụ ụgwọ, na-ahapụ ego na-echekwa ọdịnaya.

Ihe niile ọzọ ga-adị onwe ego franchisee.

eri nke aha

Ole bụ aha "Pyaterochka"? 1 nde rubles. Ma size nke mbụ ulo oru mbo nke banyere 8 nde rubles.

N'agbanyeghị nke ọnụnọ dị otú ahụ elu input fọrọ store payback emee n'ime 1-2 afọ.

Uru nke Franchising rịọ

Onye ọchụnta ego onye meghere ha onwe ha nri na-echekwa na-enweghị ike mpi na retail ígwè, n'ihi na ha nanị adịghị na-ezuru ego. X5 Retail Group mara maka a ụzọ na-ebelata-akwụ ụgwọ - laa azu Franchising usoro. Nke a bụ a azụmahịa nlereanya na nke onye na-azụ (franchisee) enweta site na-ere ere (franchisor) nri iji maara nke ọma ika na pụrụ iche entrepreneurial technology na kwa ọnwa revenue-enyefe gaa na akaụntụ nke nne na nna ụlọ ọrụ na-enweta a họpụtara gị n'ụlọnga nkwekọrịta gị n'ụlọnga ego.

Kpọtụrụ aha "Pyaterochka" nwere ndị na-esonụ uru:

• Arụ ọrụ na-ewu ewu ika, nke n'aka nke ana achi achi a ngwa ngwa mmalite nke azụmahịa;
• pụtara development nlereanya shop;
• maka software na akwụkwọ;
• ahia n'ụzọ zuru ezu ana achi achi nne na nna ụlọ ọrụ;
• full ahịa support;
• eduzi ụlọọrụ ọzụzụ.

aha echiche

Mepee a shop "Pyaterochka" aha bụ ihe ọ bụla nnọchiteanya nke obere na-ajụ-sized ulo oru. Reverse Franchising franchisee achọ na-agbanwe agbanwe, mmejuputa iwu nke ndị na-esonụ omume:

1. The ọmụmụ na bịanyere aka n'akwụkwọ nkwado nke a set nke akwụkwọ.
2. Ugwo nke akpụ-nchikota ugwo.
3. Nhọrọ nke kwesịrị ekwesị ogige, dị na ike na netwọk ụkpụrụ.
4. The nnweta nke dị mkpa nkà na ụzụ na azụmahịa akụrụngwa.
5. Admission ọrụ nke ọrụ, sochiri azụ na ọzụzụ center nke X5 Retail Group.
6. Nke oghere nke ụlọ ahịa, na ahịa.
7. The ochichi nke pesonel, akara ahịa na-aza ajụjụ nke inventories.
8. Ikwenyesi ike technology zigara ndị nne na nna ụlọ ọrụ, na-ewere na-erubere ndị e dere iji nke ọ bụla na mpaghara director.
9. Ọdịnaya nke ụlọ ahịa dị na a kwesịrị ekwesị ọnọdụ, mgbe nile ugwo ụgwọ ọrụ ma na-adọ ugwo na ego.

ọrụ nke franchisor

Dị na họrọ ụdị nke aha store agbara "Roundabout" nwere ike na-eri si 6 mln. na n'elu. Na nke a, na franchisor ga:

1. Ebunye data banyere onye ọ bụla azụmahịa usoro, akwụkwọ usoro, ika akwụkwọ, nakwa dị ka na-agwa ndị franchisee nke teknụzụ na ike nke technology ụlọ ahịa oru ngo, engineering ngwọta, na na. D.
2. Wụnye software ngwugwu na-edebe ya na-emelite mgbe nile.
3. Nye ndụmọdụ ndị entrepreneur na okwu nke mmezi, ewu na nnweta nke dị mkpa iberibe ngwá.
4. Hazie na ọkọnọ usoro-eme ka n'aka na imekọ ihe ọnụ na e kwetara na pụtara suppliers ma ọ bụ ya na-ekesa center.
5. Iji nye omume aka iji hụ na mmanya ngwaahịa a kpọtaara suppliers franchisees.
6. Metụtara shop franchisee ke netwọk ahịa na mgbasa ozi na mgbasa ozi.
7. Nyochaa nnabata ya na ọnọdụ nke aha.
8. Lezienụ gị n'ụlọnga ụgwọ.
9. Mepụta zubere oditi.

Chọrọ maka asịwo

Franchise "Pyaterochka" na-enyere ndị ọhụrụ mere na onye òtù ọlụlụ na-adabere ọ bụghị naanị na a ufọk ufene ego, ma na-iji jide n'aka na ọ ga-ahapụ n'ọnọdụ siri ike.

N'ihi ya nwere purchaser ga izute ndị na-esonụ ọnọdụ:

1. Nwere onwe ma ọ bụ dọtara investments.
2. Iji ma ọ bụ dọwara a kwesịrị ekwesị azụmahịa ohere.
3. Franchise store ga-emi odude ke otu n'ime ndị na-esonụ ebe nke obodo: ndị dị ndụ / na-ehi ụra / nwee ụba ma ọ bụ ọrụ n'aka, nke na-ata ahụhụ si na elu ịzụta patency.
4. Near isi okporo ụzọ awara awara nwere ike dị.
5. Ga-uzo ụzọ na njikwa ohere.
6. Eme pallet nnyefe.
7. Adaba adọba ụgbọala maka ndị ahịa.
8. Ekwentị akara na internet.
9. Mmiri, na-amanye-air ventilashion, ntụ oyi, idebe, nche mkpu, kpo oku.
10. Signage "Pyaterochka" ga-doro anya na anya na ma akụkụ nke elekere.

Chọrọ maka ogige

Evaluation n'ime uru ndị na-akwụ ụgwọ nke ahọrọ ọrụ a mụụrụ site ọkachamara nke X5 Retail Group. On ọnọdụ nke retail ohere, ndị bi na nke district, ọnụ ọgụgụ nke asọmpi na akụrụngwa na-adabere na ihe ndị kasị mkpa ihe na-niile nke azụmahịa usoro - otú ngwa ngwa kwụọ ụgwọ ndị aha "Pyaterochka". Nyocha na Moscow na imekọ ihe ọnụ na nke a na netwọk na-ukwuu n'ime mma.

Nanị ihe na-confuses nwere mmekọ - ọ bụ a elu iji mbụ isi obodo, n'ihi na oge a na ahịa na-enye a dịgasị iche iche nke franchises na a ukwuu ala na-eri.