Nzukọ nke ịrụ ọrụ na gburugburu ebe obibi: analysis nke mpụga ebe obibi

Ọ bụla nzukọ (ụlọ ọrụ) ma ọ bụ na-emi odude na-arụ ọrụ na a akpan akpan gburugburu ebe obibi, nke, ndammana, nwere a nnukwu na kpọmkwem mmetụta na nke a ọrụ.

The nzukọ gburugburu ebe obibi (enterprise) mejupụtara abụọ jikọrọ tent:

1. The esịtidem gburugburu ebe obibi.

2. Mpụga gburugburu ebe obibi.

The esịtidem gburugburu ebe obibi bụ n'ime nzukọ (enterprise), n'ime ya, na nwere a kpọmkwem na ozugbo mmetụta na nzukọ. Ya ọcha ọnụ kọwaa ike na ohere na nzukọ. The ọmụmụ nke esịtidem na gburugburu ebe obibi, nakwa dị ka ya analysis iji chọpụta na-eme na, bụchaghị, adịghị ike pụta ụwa a akpan akpan nzukọ (enterprise). Ọ bụ n'okpuru akara nke nzukọ management.

Isi ihe nke esịtidem na gburugburu ebe obibi bụ:

- Organization na mmepụta technology;

- nzukọ Ọdịdị ;

- akara Ọdịdị;

- ego na òtù;

- ahia-eme ;

- nhazi omenala nke nzukọ;

- mkpara ọrụ.

Mpụga gburugburu ebe obibi nke nzukọ (enterprise) mejupụtara ihe na ndị na-abụghị ya, na ya na mpụga.

Analysis nke gburugburu ebe obibi na-eme ka o kwe omume iji chọpụta ihe nzukọ nwere ike ịgụ, ọ bụrụ na ọ bụ na-arụ ọrụ nke ọma. Gịnị nsogbu a ga-atụ anya, ma ọ bụrụ na ọ na-apụghị kpamkpam gbochie ọjọọ na ọnọdụ na-ya na ọrụ ya.

Analysis nke mpụga na gburugburu ebe obibi na-egosi na ọ mejupụtara abụọ nnukwu tent:

1. makrookruzheniya (ọkọwọrọ ọnọ);

2. microenvironment (kpọmkwem).

Ọtụtụ mgbe, ndị na-abụghị kpọmkwem ọdịdị nke nnukwu-na gburugburu ebe obibi na-emepụta n'ozuzu ọnọdụ nke nzukọ (enterprise) na mpụga na gburugburu ebe obibi.

Analysis nke mpụga na gburugburu ebe obibi nke nzukọ na-egosi na isi ihe nke nnukwu bụ:

- ala nke aku na uba;

- socio-akụ na ụba iwu nke ala ;

- Inwe Ọganihu (STP);

- na ndọrọ ndọrọ ọchịchị ihe;

- International ihe;

- socio-omenala ihe (omenala, omenala, àgwà, wdg).

Analysis nke mpụga na gburugburu ebe obibi nke enterprise na-egosi na enterprise onwe ya nwere ọ nweghị ohere na-emekọ ihe na gburugburu ebe obibi ọcha. The anọ mmetụta nke gburugburu ebe obibi na-emetụta ndị ọrụ nke enterprise naanị ke ogologo okwu.

Na a kpọmkwem mmetụta ozugbo, ihe ga-ekpebi na-eme nke nzukọ, mgbe nzukọ ahụ n'onwe ya nwere ike ifịk ifịk emekọ ọcha nke a na gburugburu ebe obibi.

Isi ihe nke kpọmkwem mmetụta nke gburugburu ebe obibi na-agụnye:

- eji ọkụ;

- nkesa na resellers;

- mpi;

- ahia ịlụ;

- iwu;

- ala ụkpụrụ.

Analysis nke mpụga gburugburu ebe obibi, esịtidem na gburugburu ebe obibi, nke e nwekwara otu nzukọ (ụlọ ọrụ) bụ mbụ usoro usoro management. Na ya, mmejuputa iwu-eji ụzọ dị iche iche na ụdị na-iji na-amụ gburugburu ebe obibi (esịtidem na mpụga) nke nzukọ (enterprise). Karịsịa, ntụpụ ụkwụ analysis na-elekwasị anya na-amụ nke gburugburu ebe obibi, na-emetụta n'ụzọ. Ụzọ Ọtụtụ na ọdịiche na, n'eziokwu, ọ bụ otu analysis nke mpụga ebe obibi. Ha na-ekwe òtù imeghari ka gburugburu ebe obibi chọrọ na belata oghere dị n'etiti ihe ị chọrọ iji nweta, na ihe ọ bụ n'eziokwu. PIMS usoro na-enye ohere quantification nke mmetụta nke ahịa azum ka uru. McKinsey matriks-enyere gị aka na-eme atụmatụ otú mara mma bụ ahịa, usoro ọnọdụ nke ụlọ ọrụ na nke a ahịa, na ndabere nke nke, na-eme na-atụ aro na azum maka ihe. Site n'enyemaka nke McKinsey nlereanya pụrụ ịtụle esịtidem gburugburu ebe obibi nke nzukọ, na ndabere nke nke na chọrọ ikwu maka na-agbanwe agbanwe esịtidem ọcha nke gburugburu ebe obibi na usoro nke na mejuputa atumatu atụmatụ.