Pọtụfoliyo analysis: definition, ebumnobi, ụzọ, ihe atụ.

Pọtụfoliyo analysis - ahịa n'okpuru a echiche ịghọta ngwá ọrụ iji nyere chọpụta ọnọdụ akụ na ụba nke enterprise, ndị ziri ezi nke ụfọdụ investments dị iche iche na ngalaba nke ọrụ. Dị ka a n'ihi nke analysis, "n'ogige atụrụ" ma ọ bụ belata investments na ubi ndị na-adịghị uru, eme ma ọ bụ dịkwuo investments na ekwe ngalaba nke ụlọ ọrụ.

Ebumnuche nke Pọtụfoliyo analysis-atụle ga-kasị mma mkpakorita azum nke ụlọ ọrụ na kwesịrị ekwesị nkesa ego.

Ụzọ Pọtụfoliyo analysis:

The kasị ụzọ na ubi - iche iche matrices. Ọtụtụ-eji isii matriks ụzọ:

1) BCG - Usoro nyochaa òkè na ibu nke enterprise.

2) IPC - ekwekọghị enterprise ozi ma isi iru eru nke azụmahịa maka nnabata.

3) McKinsey - ntule nke mma na competitiveness nke enterprise ahịa.

4) Shell - ya gbakọọ na ndabere nke mma nke ụlọ ọrụ competitiveness

5) Ansofa - eneme atụmatụ na ya applicability ndị ahịa na ngwaahịa.

6) ADL - na-enyemaka nke a matriks, ihe analysis nke ụlọ ọrụ ndụ cycles na ọnọdụ ke ahịa ikwu na ya asọmpi.

Nkebi.

The usoro site na nke Pọtụfoliyo analysis nwere ike kere n'ime ọtụtụ milestones:

1) Definition nke nkewa

2) Nhọrọ nke analysis usoro

3) Collection of ọmụma, nke dị mkpa na usoro nke na-eru elu matriks

4) Construction nke matrices

5) Development of a ọhụrụ atụmatụ dabeere na analysis.

Ozi anakọtara maka Pọtụfoliyo analysis, na-agụnye:

1) The ala na-ekwe omume nke mmepe nke ụlọ ọrụ na-aka na usoro nke na ụlọ ọrụ.

2) competitiveness nke ụlọ ọrụ

3) The ndụ okirikiri ogbo nke ndụ okirikiri.

4) The ike nke ụlọ ọrụ ngalaba na ahịa.

Pọtụfoliyo analysis na-enye azịza na oké egwu ajụjụ banyere ụlọ ọrụ. Ndị a gụnyere:

- Gịnị bụ ụlọ ọrụ competitiveness?

- Dị ka a ziri ezi usoro na-ekesa ngwaahịa na ahịa?

- Gịnị bụ karịa ọnụ ọgụgụ nke na ahịa nwere ike ekpuchi ụlọ ọrụ na N'ezie nke ha na-eme?

- The ndụ okirikiri nke ọ bụla n'ime ihe niile na-arụ ọrụ ebe nke ụlọ ọrụ.

- nnata nke ngwaahịa nke ụdị bụ ihe kasị zie ezi?

- Kedu ndi nke ga-eme n'ọdịnihu na-akwụ ụgwọ na-emechi ma ọ bụ kwalite?

- ọ bụ kwesịrị ya na n'ọdịnihu dị nso wetara ọhụrụ ngwaahịa n'ahịa?

- Gịnị bụ size nke ego, ezigbo n'oge maka a akpan akpan ngwaahịa otu?

- Gịnị na-mmepụta na ahịa azum ga-emejuputa atumatu na n'ọdịnihu dị nso?

Mgbe analysis, anyị nwere ike na-ekwubi na ndị ga-anọgide na-emetụta mmepe nke ụlọ ọrụ. Ọ nwere ike na-kpebiri diversify enterprise, ya bụ, na mmejuputa iwu-nke atụmatụ, nke na-mepụtara na-ada ka n'ahịa ọhụrụ ngwaahịa na ọrụ. Diversification nwere ọtụtụ subtypes:

Ibikwa na unbound (conglomerate)

Njikọ diversification, n'aka nke ya, na-ekewa n'ime ọtụtụ ụdị:

• Vetikal bụ agbara na-atụ
• Kwụ omume mụbaa nso nke ngwaahịa ma ọ bụ ala mgbasa ebe.

Pọtụfoliyo analysis. Atụ.

The ụlọ ọrụ na-emekwa ụfọdụ na mmepụta na ọrịre nke nri nwa - mixes, ọka, puree, ihe ọṅụṅụ.

N'oge ruo n'oge, ụlọ ọrụ dị mkpa ịchọpụta ma a ma ọ bụ na-ewu ewu na ngwaahịa n'etiti ndị ahịa, ma ọ dị mkpa ime ka n'ahịa ọhụrụ ngwaahịa, ihe iche nke nri nwa nwere ike n'ozuzu-napụrụ ahịa ruru ala ina, dị ka ike mpi na ubi nke nwa ọhụrụ oriri na-edozi. Iji zaa niile ajụjụ ndị a na ga na-eduzi Pọtụfoliyo analysis.

Kpọkọtanụ data si na-echekwa na-ere nri nwa na ngwaahịa, profitability na gbakọọ, na-eri ịsọ mpi, na na. N'ihi nke analysis ọ na-egosi na ụmụ porridge asọmpi sịrị zụtara elu ngwa ngwa, na juices ụlọ ọrụ na ajụjụ adịghị na ina. N'ihi na nke mbụ ìgwè nke ngwaahịa mkpa ahịa mma - ọhụrụ mputa anya ngwugwu, a dịgasị iche iche nke flavors, wdg Production nke ìgwè nke abụọ ọ kasị mma na-akwụsị ihe niile, ọ bụghị na-na a ọnwụ.