Echekwa "Pyaterochka" na Moscow: address, awa nke ime ihe, ego na n'ọkwá

"Pyaterochka" so na ndị a kasị mara na kasị na okwu nke ntụgharị ka retail ụdị na Russia. Ụlọ ọrụ a, nke malitere edidu ke retail ahịa na St. Petersburg, a na-ifịk ifịk mepụtara na Moscow na ọtụtụ ndị ọzọ Russian obodo. N'etiti ya isi asọmpi uru - ala price maka ibu, a ọma larịị nke ọrụ, a ọnụ ọgụgụ buru ibu obodo pụrụ isi chọta nke retail outlets. "Pyaterochka" - mara mma na-arụrụ ọrụ na-achọ franchisor.

Nke a na ika bụ nke nketa X5, nke nwere a ọnụ ọgụgụ nke ndị ọzọ na isi ulo oru na retail ngalaba ulo oru nwere ọtụtụ ahụmahụ na-emepe emepe ahịa iji dị iche iche nkwalite azum. Gịnị bụ ihe ndị kasị dị ịrịba ama "Pyaterochka" akụkọ ihe mere eme banyere ụlọ ọrụ? Olee otú mara onwe ha na mkpa kọntaktị nkọwa nke ụlọ ahịa, nakwa dị ka ego na n'ọkwá nyere site na ụlọ ọrụ?

General ọmụma banyere netwọk "Pyaterochka"

Chain echekwa "Pyaterochka" (Moscow, St. Petersburg na ndị ọzọ isi obodo na-gụnyere ke ala ọnụnọ nke ika) bụ otu n'ime ndị kasị ama corporations okirikiri nke retail ahia. "Roundabout" na-anọchite anya karịa 7 puku. Ulo na X5 bụ isi azụmahịa nke nketa inwe netwọk. The òkè nke ya revenue - banyere 76% na nwoke otu ụlọ ọrụ.

The iche iche nke ngwaahịa na-enye na-azụ ahịa na-echekwa "Pyaterochka" na Moscow na obodo ndị ọzọ, nwere banyere 4,500 ọnọdụ. The nkezi nke ebe outlets na-nye site na netwọk bụ banyere 394 sq. mita. Ọ bụ uru na-maara na ihe ọmụma bụ isi banyere nketa X5, nke nwere ndị "Pyaterochka".

Hey X5: mwepụta nke retail ígwè ma ika nkwalite

X5 Holding ka pụtara na Russian ahịa ke 2006. Ma site oge netwọk "Pyaterochka" ama akadade. The mbụ azụmahịa ika, ekesịpde site na founders nke nwoke otu ụlọ ọrụ, bụ "crossroads."

Na 1995 meghere nke mbụ ụlọ ahịa nke retail netwọk na Moscow, na 1996 ọ ghọrọ onye mba nzukọ Food Business Forum.

netwọk "Pyaterochka" e hiwere na 1999. Na nke a, ndị mbụ ụlọ ahịa n'okpuru iche ika e mepere St. Petersburg. Site n'oge 2000, obodo nwere 17 na-echekwa ndị ọhụrụ nkesa na netwọk.

Dị ka e kwuru pịa, "Pyaterochka" aghọwo otu n'ime ndị mbụ ụdị na-emepe emepe na discounter format, nnọọ ọhụrụ maka Russian ahịa. Ihe kachasi mkpa nke kwesịrị ekwesị azụmahịa nlereanya bụ ojiji nke 3 isi asọmpi uru:

• aka nke kachasị azụmahịa management akụrụngwa;
• guzosie ike adigide ị nweta ọwa;
• enye ukwuu ọsọ na kpọmkwem retail outlets.

Nke a usoro na-enye ndị na-ere ahịa ohere iji budata onu ndutịm na-akwụ ụgwọ ma belata ị nweta akwụ ụgwọ. Otú ọ dị, ọtụtụ mgbe na mkpa mmasị na-enweta site na mbenata nso nke ngwaahịa tụnyere a ọkọlọtọ nri ụlọ ahịa.

The ọhụrụ ahịa echiche chọrọ site founders nke "Pyaterochka" aghọwo, n'elu ihe nile, a asọmpi N'ogbe ahịa na-akwanyere ùgwù ma outlets, ọzọ ka ihe dị oké ọnụ ahịa, ya mere mma ka ụmụ amaala. Ke "Pyaterochka" ọtụtụ ụdị nke na-ewu ewu na ngwaahịa - dị ka tii na kọfị na-ere ọbụna dị ọnụ ala karịa ahịa. Ke ofụri ofụri, na ndị azụmahịa nlereanya nke retail yinye mere agaghị agụnye iji ihe nke elu n'akụkụ peeji na ngwaahịa, si otú huu asọmpi ahịa.

Dị ka e kwuru site oru nke ọrụ nke ụlọ ọrụ na N'ajụjụ ọnụ na media, "Pyaterochka", n'otu aka, jiri ịnyịnya ígwè Western ahụmahụ dị ka a discounter, ọ bụ ike inye a wider nso nke ibu karịa nkezi mba ọzọ discounter. Kpọmkwem, ọhụrụ mepụtara adade zuru ezu obosara na shelves. A mma, ịmara, bụ n'ihi na ha kpọmkwem nke n'ji omume nke Russia: ma ọ bụrụ na ụmụ amaala nke Western mba na-zụrụ na nri Ahịa na nkezi 1-2 ugboro n'izu, na Russian na-azụ ahịa - mgbe ụfọdụ ọtụtụ ugboro n'ụbọchị.

"Pyaterochka" dị ka a ika, tinyere ikike na-enye na ngwaahịa na ala ahịa nweela a ma ama dị ka a trading netwọk na a zuru ezu elu nke ọrụ. N'ihi nke a, ọrụ nke ụlọ ọrụ ka ẹkenam a pụrụ iche na-arụ ọrụ nhọrọ usoro.

The ịga nke ọma mmepe nke a ọhụrụ ika mee ka ọnọdụ akụ na ụba na mba - ke akpa 2000s, ọ malitere ịgbanwe, n'ji ina ghọrọ ihe na-akpa ike. N'otu oge ahụ, na a pụtara oké ọnụ mba ọzọ ego na ihe bara uru itie ke mmejuputa iwu nke retail oru natara na ọtụtụ mgbe anụ ụlọ ngwongwo. Nke a so, tinyere Privacy Policy discounter sales ibu Ọnọdụ nke mkpa ngwaahịa na mmepe nke obodo mmepụta ke Russia.

Na 2001, ọ pụtara n'ihu "Pyaterochka" na-echekwa na Moscow. Na 2003, ika malitere ịzụlite na ndabere nke a aha - mgbe e mesịrị na isiokwu anyị na-atụle atụmatụ nke nwoke Mgbakwunye mmemme. Na 2004, "Pyaterochka" na-echekwa mepere Ukraine na Kazakhstan. Na 2005, ika banyere IPO, na-emeghe a ndepụta na London Stock Exchange.

Na 2006, netwọk "Pyaterochka" na "crossroads" e jikọtara n'ime a nketa X5. Erule oge ọzọ outlets 600 n'okpuru iche ika aha meghere.

Na 2007, "Pyaterochka" na-echekwa, e mepere Nizhny Novgorod mpaghara. The ika malitere na Russian na mpaghara. Na 2010, "Pyaterochka" emewo pụtara na Tambov region, na 2011 - na Karelia, na Bryansk, Ivanovo na Smolensk mpaghara. X5 na-now-ejide otu n'ime ndị kasị ibu ụdị na retail ahia nke Russian Federation.

Echekwa "Pyaterochka" na Moscow na ndị ọzọ na Russian obodo nwetara kasị elu ewu ewu. Otú ọ dị, ha na-akpali ọ bụghị naanị ka ndị na-azụ: ọtụtụ ndị ọchụnta ego na-na-achụ ego na a aha nlereanya chọrọ X5. Tụlee ya atụmatụ.

Development "Pyaterochka" ika: Franchising

Hey X5 founders ịzụlite Franchising omume, dị ka anyị kwuru na mbụ, ebe ọ bụ na 2003. Dị na oge a echiche nke nkwalite ụdị nke a ìgwè nke ụlọ ọrụ, na entrepreneur, onye bịanyere aka na X5 aha nkwekọrịta, na-akawanye ohere na a obere oge na-amalite a azụmahịa na nnukwu turnovers. Ndị isi uru nke nlereanya a bụ a azụmahịa mmekorita maka nwe a shop - aka nke mma-arụ ọrụ ihe nlereanya nke azụmahịa management.

N'ihi ya, "Pyaterochka" aha na-enye ihe entrepreneur ohere:

• X5 nyere aka site maka mgbe malite a azụmahịa;
• iji IT-akụrụngwa nke ika;
• iji pụtara irè ahịa atụmatụ, mgbasa ozi nkwalite;
• iji n'efu logistic circuit;
• ụgbọ okporo ígwè mkpara dị iche iche ọnọdụ.

Ihe ọzọ dị mkpa uru nke Franchising X5 - ohere buru ngwongwo ire. Ọzọkwa uru arịba ama bụ na-ejide ụlọ ọrụ na-adịghị na-ana mmekọ maka Franchising royalties.

N'ụzọ dị ukwuu ekele ndị uru, na-echekwa "Pyaterochka" na Moscow na ndị ọzọ na Russian obodo na-meghere otú dynamically. Entrepreneur na ohere ịzụlite azụmahịa meerela, nakwa dị ka na ihe akụrụngwa onwunwe nke isi ụdị ga-anabata atụmanya maka nkwado na ụlọ ọrụ. Ma ọ bụghị naanị ya, kama ka ihe atụ, na ya ngalaba-investors ma ọ bụ lenders.

Otu n'ime ihe ndị dị ịrịba ama nuances nke atụle trading netwọk - rebranding. Explore ya atụmatụ.

Mmepe nke ahia netwọk "Pyaterochka": rebranding

Nnukwu-ọnụ ọgụgụ re-mbọn nke netwọk "Pyaterochka" e emejuputa atumatu ke 2013. management ebumnobi na-emelite ọdịdị nke na-echekwa, na nso ma rụọ ọrụ àgwà nke ibu-ere ere, dị ka nke ọma dị ka mmezi. Dị ka akụkụ nke ọhụrụ na-eru nso ka mmepe nke oghe netwọk na Franchising okwu. Ọ na-e-emelite na logo "Pyaterochka".

The mgbanwe echiche nke mmepe nke ika e kwuwo na ọhụrụ na ọnọdụ na-ahịa. Imu aghọwo ọzọ achọ of retail n'agbụ malitere anya a àgwà ọrụ na ngwaahịa nso. Dị ka a n'ihi nke re-mbọn ke "Pyaterochka" apụtawo ìhè n'ihu ihe ọhụrụ ngwaahịa, gbasaa nso nke mkpụrụ osisi na akwụkwọ nri. Na ọtụtụ n'ógbè, na òkè nke obodo mmepụta nke ibu ụba na ahia na netwọk. Ukwuu anya ugwo mgbasawanye nke retail ohere "Pyaterochka".

Rebranding, dị ka ndị ọkachamara, ụlọ ọrụ na-mkpa n'ihi na elu mpi. Na obodo ebe ụlọ ọrụ bụ ifịk ifịk eketịbe eme ndị ọzọ na isi trading ụlọ ọrụ ndị na ike na-enye ndị ahịa asọmpi ahịa na ezi ọrụ.

Jobs "Pyaterochka" na-echekwa na Moscow na-mkpa iji mee ka o mara mma: ma ụgwọ akụkụ, na usoro nke ọrụ na atụmanya. The otu nwere ike kwuru nke obodo ndị ọzọ ika ọnụnọ. Job na Moscow na "Pyaterochka" na-echekwa nwere ike ịbụ ihe mara mma ohere iji nweta n'ime trading ebe dị dịtụ nso ulo mkpara - ekele a nnukwu-ọnụ ọgụgụ ọdịdị ala nke ụlọ ọrụ. N'ezie, ihe ndị a chọrọ maka-aga ime ụfọdụ ọnọdụ ke "Pyaterochka" nwere ike ịbụ ezi elu - site n'oge mbụ na-echekwa n'okpuru a ika, dị ka anyị kwuru na mbụ, ndị Corporation emejuputa a pụrụ iche mbanye mmemme.

E wezụga rebranding, atụle sales network ana achi achi competitiveness na ahịa site na àjà ahịa iche iche ego omume na omume iji na-amụba ahịa iguzosi ike n'ihe. Anyị ga-amụ ha ji mara n'ụzọ zuru ezu.

Brand "Pyaterochka" ahịa nke retail: dịkwuo ahịa iguzosi ike n'ihe

Ego na "Pyaterochka" na-echekwa na Moscow na ndị ọzọ na Russian obodo, ebe a ika, nakwa dị ka mbak na-awa ahịa na a mgbe niile.

Otu n'ime ihe ndị kasị dị ịrịba ama àjà nke kwesịrị ekwesị ụdị - ihe nke asịwo alaghachi nke 0,5% niile ịzụrụ na akụ kaadị, ma ọ bụrụ na ọ na-enyere site na "Sberbank" ke kpuchie nke "Daalụ." The kwesịrị ekwesị ego a onye na-isiokwu na-anọ mgbe ọ bụla retail tinyekwa enwe na "ego Bank" ediomi agreement.

Ọzọ dị ịrịba ama omume iji na-adọta ndị ahịa si "Pyaterochka" - na ego na ego nke 55 rubles kwa ego. Nke a mere ihe na-emejuputa atumatu na April 2016. Ya kachasi mkpa idu ke eziokwu na onye na-eme ka a zụọ na bụla ụlọ ahịa "Pyaterochka" na ego nke 555 rubles na n'elu, natara a pụrụ iche ileghara werekwa ego na ego. Ụdi ịzụrụ, ke edinam n'oge echiche mbak, onye n'elu ngosi nke ileghara natara a ego na ego nke 55 rubles kwa 1 nnata. N'otu oge ahụ, Otú ọ dị, ọ gaghị ekwe omume na-akwụ ụgwọ maka zuo naanị site na ome, na ego na ọtụtụ ndị na-abụghị chịkọtara. Werekwa ego ha ka ọ gaghị ekwe omume. Ke adianade do, mgbe ngosi nke ọ bụla ileghara e jide onye okwu ugwo.

nkwado ngwaahịa

N'ezie, wires na omenala edinam ke "Pyaterochka" shop. Moscow na ọtụtụ ndị ọzọ obodo na ọnụnọ nke ika na-ji a elu larịị nke mpi na retail ahịa, ya mere, shopping netwọk nwere mgbe niile na-asọrịta mpi na-enye na-azụ ahịa nke ala ahịa. N'ihi na na-ha n'okpuru-ahịa amụma ike, na ụlọ ọrụ ndị na-ahọrọ na-igbunye a ụfọdụ pasent nke nso nke nkwado ngwaahịa - onye na-ere a ego na a ụfọdụ oge. Ya uru pụrụ ịbụ ọtụtụ iri percent.

Otu n'ime ihe ndị kasị mkpa ihe na pụrụ ịkpali mmadụ ileta shop "Pyaterochka" - mbak taa. Moscow, n'agbanyeghị eziokwu ahụ bụ otu n'ime ndị kasị mgbaze ahịa, bụ obodo nke kasị ala ahịa - na-apụghị ịgbagha agbagha asọmpi uru nke ọ bụla ika dị na ahịa retail. Banyere ugbu n'ọkwá na ụfọdụ "Pyaterochka" ngwaahịa na-agwa onye na-azụ ihe dị iche iche - site online directories, site na nkesa nke e biri ebi ihe na-echekwa ma ọ bụ site na onye òtù.

Brand "Pyaterochka": arụ ọrụ ọtụtụ awa

Adaba awa nke ime ihe maka asịwo n'ókè nke ire ere - ọzọ dị mkpa asọmpi uru maka oge a brand na ahịa retail. Onye planner mgbe ịzụrụ, ọ dị mkpa ịmara nke dị nso n'ụlọ ya shop "Pyaterochka" ọrụ. Moscow - a obodo ebe ịzụ ọrụ amalite dịtụ n'oge na-ekwupụtakwa ruo mgbe mbubreyo awa. Ọ bụghị ihe ijuanya na na isi obodo nke "Pyaterochka" na-echekwa na-emeghe si 8 na 22 awa.

Muscovite, pụrụ inwe oge na-agba ọsọ maka oriri dị ka ọrụ - ma ọ bụrụ na ihe atụ, ya na-arụ ọrụ ụbọchị na-amalite mgbe 9, na na na njedebe nke a na-arụ ọrụ ụbọchị, n'ebe dị na shop "Pyaterochka" adaba n'ihi na ya. ọrụ (Moscow, n'echiche a, n'ezie, ọ bụghị ihe pụrụ iche obodo) bụ a ịrịba asọmpi uru nke ika, ugbu ke retail ahịa, ma ọ dịghị ihe ọ bụ ihe na-adọta ndị ahịa na ụlọ ahịa nke mmasị - ya ọdịdị ala. Ọnọdụ nke otu isi nke ire na a ọnụ ọgụgụ nke ikpe, aghọwo a isi arumaru banyere ọdịdị a onye ọchịchọ gaa a akpan akpan ụlọ ahịa.

Geography ika outlets

Ka anyị na-amụ, ebe bụ "Pyaterochka" na-echekwa na Moscow. Address ha, anyị na-arịba ama ederịta akwụkwọ ozi ahụ dị iche iche na distrikti nke Russian isi obodo. N'ihi ya, ikike ịzụta ke "Pyaterochka" nwere bi n'obodo ndị dịpụrụ adịpụ nke Moscow. Ka ihe atụ, mgbe nke ire n'okpuru ika aha n'okpuru echiche e n'okporo ámá. Biruliovsky, 13 na 1. Ọ bụrụ na anyị na-ekwu banyere n'ebe ugwu nke obodo -. Store "Pyaterochka" na Bibirevo e, n'okporo ámá. Muranowski, 12. Strogino n'ókè nke ire n'ime mkpa netwọk nwere na ul. Tallinn, 26. Ọ bụrụ na anyị na-ekwu banyere ebe nke isi obodo, na-emi odude nso ka center, a shop "Pyaterochka" nwere, n'ihi na ihe atụ, na cross-ala ebe, na ul. Raskova 14.

N'ezie, nke a bụ nanị akụkụ dị nta nke retail outlets ekesịpde ika. E nwere ụlọ ahịa na-emi odude nso ka center, e nwere ndị na-n'akụkụ aka Moscow Ring Road. Kwekọrọ ekwekọ outlets nwere ma na-azụ ahịa na-ehi ụra ebe nke isi obodo. Bi na Moscow nwere ike ịzụta ngwaahịa kpọmkwem banyere ọrụ, na-adịghị anya na ụlọ.

Location nke na-echekwa "Pyaterochka" bụ nnọọ adaba si ele ihe anya nke ụlọ ahịa site ụgbọ ala, ma okwu nke iga accessibility site Metro ma ọ bụ, ihe atụ, na ụgbọ ala. N'ihi ya, anyị nwere ike ikwu na anatara nke na-echekwa "Pyaterochka" ke kpuchie nke a dị nnọọ nnukwu-ọnụ ọgụgụ ọdịdị ala na Moscow. Address ndị ma ọ bụ ndị ọzọ outlets ọzọ kpọmkwem pụrụ ịchọta site na saịtị ọrụ nke ụlọ ọrụ ma ọ bụ site na-akpọ ụlọ ọrụ maka.

Kpọtụrụ "Pyaterochka": ekwentị mkpanaaka na

Kpọmkwem ebe na-akpọ? Ọ bụ ihe kwesịrị ịrịba ama na ọkọnọ bụghị ndị dị otú ahụ a nnukwu iche, dị ka adreesị nke ụlọ ahịa "Pyaterochka" na-echekwa nọmba ekwentị. Moscow, Saint Petersburg ma ọ bụ obodo ọzọ nwere ike na-atụle maka ọnọdụ nke kpọmkwem outlets site n'izo aka nkwado akara nke ụlọ ọrụ site otu multi-akara igwe na free. Na asịwo nwere ike na-akpọ "Pyaterochka" on + 7800555 55 05 ma na-arịọ ndị ndụmọdụ ya. Ọ bụrụ na ọ dị mkpa, na oku na-aga ga-ibugharị ka ndị nke nkà. The ekwentị akara corporations nwere ike ichọpụta ihe atụ, ebe ndị kacha nso na ugbu a ebe nke asịwo echekwa "Pyaterochka" na Moscow, ga-esi na ha ụgbọala ma ọ bụ site na iji njem ọha na eze.

Ọ ga-kwuru na rịọrọ ozi nwere ike n'ihu mmadụ, ọ bụghị naanị banyere ndị ụlọ ahịa na isi obodo, kamakwa ndị ọzọ Russian obodo.

nchịkọta

Ya mere, anyị mụtara bụ isi nke otu n'ime ndị kasị ama corporations nke Russian retail - ika "Pyaterochka". Ịzụ ahịa awa (Moscow, nke N'ezie, e ji ha ukwuu oge karịa ọtụtụ obodo ndị ọzọ), na ọnọdụ nke kpọmkwem ihe nke ire, karịsịa ntụziaka maka ha bụ n'ihu ọha dị online, catalogs, shop agbasa, na ọ bụrụ na ọ dị mkpa, ozi nwere ike rịọrọ site na asịwo na multi-ọwa ekwentị ụlọ ọrụ.

, The X5 bụ a na-ejide ụlọ ọrụ, "Pyaterochka", nakwa dị ka ndị ọzọ maara nke ọma ika Jeriko "crossroads." On ahịa, ụlọ ọrụ na-emepe emepe retail iji dị iche iche na azum, gụnyere - Franchising. N'ime kpuchie nke mkpa ediomi ebe oru buu igba n'ulo nwere ohere ịzụlite azụmahịa iji alo na infrastructural akụ nke nketa ha.

"Pyaterochka" ika ana achi achi ya competitiveness ebe dị iche iche na mmemme iji na-adọta ndị ahịa. Ego na "Pyaterochka" shop taa na Moscow na obodo ndị ọzọ nke Russian Federation chụọrọ ahịa nke retail outlets mgbe nile. N'ọkwá - ọzọ irè iguzosi ike n'ihe ngwaọrụ na-mgbe na-enwe site na ụlọ ọrụ. Ozi banyere ahịa njikọ aka omume mgbasa ika oru na ụzọ dị iche iche. Na asịwo nwere ike na-ndị e biri ebi katalọgụ "Pyaterochka" na-echekwa na Moscow ma ọ bụ obodo ọ bụla ọzọ mgbe ịzụta a ngwaahịa, ime ka eji online ego, nke na-egosiputa ozi na ego na n'ọkwá.

ika ọnụnọ ọdịdị ala bụ nnọọ nnukwu. Ọ bụrụ na anyị na-ekwu banyere Moscow, na "Pyaterochka" na-echekwa nwere ike ịchọta fọrọ nke nta ọ bụla akụkụ nke isi obodo.