Types of ụghalaahịa: niile classifications

Trademark - otu n'ime ihe ndị kasị mkpa echiche na ahịa, nke nwere ihe atụmatụ. Classifications nke ụghalaahịa a ole na ole: na ụdị okwu, nri nke nwe ụdị. Anyị ga-echefu na edenyere - akụkụ nke a buru ibu echiche - ụlọọrụ njirimara.

Echiche na ụdị nke ụghalaahịa

Edenyere, ahia akara (aha ọzọ - ahia akara) - a aha designation agwa Nchikota nke akwụkwọ ozi ma ọ bụ nọmba, ngwaahịa image, iji ọdịiche dị na ya, ime ka ozi banyere emeputa.

Nke a na usoro nke individualization emeputa debara aha mkpa ala oru nke Russian Federation na mba ndị ọzọ. Ọ na-agụnye nanị ikike iji họrọ agwa na ha iwu nchebe. Nke ikpeazụ bụ dị na karịrị 160 mba, nke 90 - n'ogo nke iwu.

Na mba anyị, ihe niile ojiji nke edenyere na-echebe site ụkpụrụ "On ụghalaahịa, Service Marks na Appellations nke Si Malite" (1992).

Ke adianade do, ahia na akara na-echebe ndị na-esonụ omume:

• The Paris Convention nke 1883
• Madrid Convention on International Registration nke ika aha (1981).
• maka aha nke a ahia akara nkwekọrịta (1973).

Trademark - ọrụ

Types of edenyere ọrụ nwere ike chịkọtara dị ka ndị a:

1. Nke a bụ ihe àmà nke na-elu nke ngwaahịa mma.
2. Ọnụnọ nke ndị dị otú ahụ a akara site na asịwo obi ike na ngwaahịa n'ihi na aha ọma nke emeputa.
3. Nke a bụ atọ ntọala nke nkwalite na mgbasa ozi na (tupu ya nile di iche iche nke ụghalaahịa, n'ezie, ga-onwe-ha-ọma propiarit).

Ọ na-kweere na ngwongwo rere n'okpuru ika aha, zụrụ na 15-25% ọzọ yiri karịa White Label. E wezụga, na edenyere akara bụ mgbe a bara uru ihe nwe - Coca-Cola ịrịba ama uru karịa, na ngwa site na onye nwe ọrụ nke ụlọ ọrụ, $ 3 ijeri.

Ụdị na-ezo aka na ika

Ọzọ party na e ji mara ndị edenyere, bụ ụdị ya aha. Na ngụkọta e nwere ebe anọ:

1. Edenyere. Ọ na-agụnye a akara, a designation pụrụ iche na agba ma ọ bụ a Nchikota-ya, na-eru.
2. Brand aha. Ọ mejupụtara ndebiri, okwu, nkebi ahịrịokwu, akwụkwọ ozi - niile na i nwere ike ikwu.
3. Ịzụ ahịa image - ndị mmadụ ika ụlọ ọrụ.
4. Trademark - niile dị n'elu, na-echebe ikike na iwu. Nke ikpeazụ a na-denoted site n'akwụkwọ ozi R na a gburugburu.

Nhazi ọkwa nke iche ewere odide

All iche iche nke ụghalaahịa na ọrụ akara nwere ike kewara ndị na-esonụ classifications:

1. Banyere competences nke nwe: onye na nkwonkwo.
2. Na oru ngo: ngwaahịa, ngwaahịa ahịrị.
3. Na ụdị okwu: olu, ụda, jikọtara, okwu ọnụ, graphic.

The kasị akpali tụlee ga-abụ onye ikpeazụ.

Nhazi ọkwa nke iche okwu

Ụdị ụghalaahịa n'ụdị okwu a na-ekewa n'ime ọtụtụ ige:

1. Okwu - kwuru aha na slogans. Kacha nkịtị, Atiya, na-agụnye ma nkịtị okwu na neologisms. Ka ihe atụ, "VKontakte", "Everyday", "Twix", iPhone, Windows. Ma ọ bụ: "Gillette nke kacha mma a mmadụ." "E nwere ihe echiche - na e nwere IKEA," wdg ...
2. Graphic - pụrụ iche na-agaghị echefu echefu oyiyi nke ndị mmadụ, anụmanụ, nkịtị akara, e, shapes - nnọchianya na logos. A na-agụnye ihe oyiyi "Adidas", "APL", "Lacoste", "Facebook", Railways, wdg D.
3. Nnukwu. Bụ obere umu. Ọ ẹwụtde ma ngwaahịa onwe ya ma ọ bụ ya nkwakọ. Ndị dị otú ahụ a ịbịaru ma ọ bụ foto ekwesịghị schematic, na-elekwasị anya na otu nzube nke ngwongwo ma ọ bụ ihe onwunwe. .. ka ihe atụ, a picture akwụkwọ, a na ekwentị mkpanaaka, efere, agụụ Cleaner, wdg The atọ akụkụ akara kwesịrị ekenyela ọ bụla pụta ụwa naanị na ọ na-anọchi anya ngwaahịa atụmatụ: McDonald ome ochi, anụmanụ Wimm-Bill-dann Brends etc ...
4. Sound. Nke a bụ akụkụ nke a song ma ọ bụ a ụda na ihe e ji mara nke a na ụlọ ọrụ. Ọ bụ nnọọ ewu ewu ma na ụda mgbasa ozi na na media - a na-akpọ a hey abụ olu ụtọ. Ọtụtụ mgbe, ọ ẹkwọ ika aha ma ọ bụ slogan nke ụlọ ọrụ, n'ihi na ihe atụ: "Gallina Blanca, glug-glug, glug-glug" "mm-m, Danone." Nke a na-agụnye ebe oku ịrịba ama na ihe ndị na-agbasa ozi, na-akụ na-anabata ma ọ bụ ijeoma ikwommiri ihuenyo TV.
5. Jikọtara ikpokọta ọtụtụ iche iche nke nhazi ọkwa: a slogan na image, logo na ụda olu.
6. Olfactory. Nke a bụ ihe kasị obere na pụrụ iche iche nke ụghalaahịa. Na-anọchi anya na-esi ísì, na-emekarị ọ dịghị mmekọrita na ngwaahịa. Deba aha a ụlọọrụ akara bụ nnọọ ike - gị mkpa a nkọwa zuru ezu nke na-esi ísì, ya chemical usoro, nyefe nke "bouquet" nke ya constituent onye odors. Na mba anyị, ndị a ọchịchọ ịmata akara na-na o siri ike na-anọchi anya.

Iche iche, e nwere ihe atụ nke senti akara nke ibu:

• vanilla na lavender - sọọsọ;
• na isi nke freshly ịkpụ ahihia - tennis bọọlụ;
• Pink senti - ụgbọ ala na taya;
• nke nganu uche isi nke ike biya - ube agha ube agha;
• lemon ahihia - SPA-salons, wdg ...

Echiche nke style of ike

Types of edenyere bụ akụkụ dị oké mkpa nke a zuru ụwa ọnụ echiche - ụlọ ọrụ style. Ụlọọrụ Identity - a set nke ụzọ dị iche iche na ụzọ na-eweta na ngwaahịa na-anọchi anya ndị ọhụrụ na a edo n'ụzọ na-agwụ agwụ. Echiche a na-eweta ọnụ n'okpuru a:

• edenyere;
• proprietary typeface ;
• onye Nchikota nke na agba;
• logo;
• Ụlọọrụ unit - a Nchikota aha, logo, slogan, ọ bụla nkọwa ederede;
• edo mgbe nile ụlọ ọrụ - layout nke ederede na ihe oyiyi, format, wdg ...

Edenyere na, n'eziokwu, bụ "ihu" nke ụlọ ọrụ, a pụrụ iche, na-echebe site na Iṅomi na plagiarism. Ya nhọrọ - a ọtụtụ.